Why does my branding look tired?

Your business evolved. Your branding didn’t.

Over time, businesses grow. Their work improves and their clients change. But if their branding doesn't evolve too, it can act like an anchor and stop them moving forward.

You could be doing the biggest and most ambitious work, but an old brand will make you look smaller and less professional than you really are.

Which means you get overlooked, or not even considered, for work you're more than capable of winning.

Your brand should reflect the business you have today – not the one you started with.

What if I'm building something new?

Start with a complete brand system from day one.

Perhaps you've merged and need a new name, or you're launching a new business or a second company alongside your first.

Building a brand from scratch starts with understanding who it's for, what you need to say and where you sit in the market. That thinking shapes your new brand identity, so your typefaces, colours and guidelines are developed alongside the logo.

You can launch with confidence, knowing your new business looks established from the start.

Full Identity

The complete package for businesses with a team.

Brand Identity

The core identity, without the added extras.

Full Identity System – from £3,250

The complete package for businesses with a team.

Starting with strategy, discovery and market research, we pinpoint who you serve, what you promise them and where you sit against your competition.

From there I develop alternative identity routes, recommend the strongest one and explain the thinking behind it, so you can make the decision with confidence.

Your chosen route is then developed into a complete identity – icon, logo, colour palette and typography – supplied as a full suite of files.

You’ll also get the practical tools to make it work, including stationery templates, social media assets and guidance on the imagery your brand should use.

Most importantly, you’ll get a working brand guide written for non-designers. It gives your team the confidence to produce or commission on-brand print and digital marketing without needing to come back to me every time.

You don’t just get a new logo and a set of files. You get a brand system your business can own and use.

Brand Identity – from £2,450

The core identity, without the extras.

You’ll get the same strategy, discovery and research process, alternative identity routes with a recommendation, and complete file suite of logo, colour palette and typography.

The difference is the brand guide, which covers the essentials only, and this package does not include social media graphics and templates.

A good fit if you have a smaller team, or want to establish the identity now and build out the wider system later.

Brand Audit – £575

Know what doesn't work before you spend thousands fixing it.

If you suspect your brand is holding you back but can’t quite see why, start here.

I’ll examine how your brand shows up across your customer touchpoints – from your logo and website to print and social profiles – and measure it against the business you’ve become and the competitors you’re up against.

You’ll receive a written report that identifies each problem, explains the implications and gives you a clear decision for each one – either fix it yourself, leave it alone or bring me in.

The recommendations are prioritised and written in plain English, so you know what to do next.

There's no obligation, but if you then book a branding package from me within 12 months, the £575 audit fee is credited against the package price.

Add-on: Naming and Positioning Strategy – £1,450

When the problem starts before the design.

Sometimes your identity isn’t the whole problem.

Your trading name might confuse people. It could describe the business you were ten years ago, or blend into a crowd of similar competitors. And if you're starting up, maybe it doesn't exist yet.

My Naming and Positioning Strategy add-on can be purchased with either branding package. It decides what your business should be called and how it should be positioned before we design anything.

You’ll get naming recommendations, domain name and social media availability checks, plus preliminary trade mark searches. Any potential trade mark issues are flagged for you to take to an IP solicitor for further advice, should you wish.

Get the foundations right before you start designing.

Adding a website

Build your website alongside your new brand.

Either branding package can be extended to include a new website, designed and built alongside the identity as it develops.

Copywriting is included, so the words and visuals work together from the start.