Has your business
outgrown its branding?
Brand identity packages, websites and print design for growing independent businesses

Has your business outgrown its branding?
Brand identity packages and websites for growing independent businesses
Do you turn up for pitches looking smaller than you really are? Or find yourself compared to average businesses who just look more established than you?
If so, you might need a rebrand. I can help you close the gap between how good you are and how good you look.
Who am I?
I'm Keith Barker. My design career started in 1989, in a variety of branding agencies and corporate marketing departments, for brands including Volkswagen, L'Oréal and Sky.
While doing that, in 2007 I helped start a garden design business. I designed its first brand and website, and rebuilt both years later once the company had outgrown them.
Since 2015 I have worked for myself, designing brands, websites and print for owner-managed businesses throughout the UK and overseas.
Keith Barker Design is a one-person practice, by choice. You deal with me from start to finish, and I keep the number of live projects low so I can give you my full attention.

Branding Case Studies
Nurturing a garden design brand
Rebranding a business coach
An estate agency rebrand
New brand for Ashby Print Shop
Branding an office redevelopment
Branding and repositioning a translator
Design Services
Branding
Many small businesses start off with a cheap logo and some templates, which is enough to get started, but not to take you where you want to go.
I redesign brands that businesses have outgrown, and I also build new ones from scratch.
If you're not sure whether you need a change, I also offer a simple way to find out. My Brand Audit service is for you if you suspect something about your branding isn't working but can't put your finger on what.

Websites
When a potential customer discovers your business for the first time, you can be sure they'll check out your website.
When they do, it only has few seconds to answer a stack of questions all at once: Who you are? Who are you for? Can you do my job? and Can I trust you?
If your site can't answer those questions straight away, you’ll probably never hear from them.
A website that shows you at your best requires quality design and writing – and I provide both. Copywriting is the element that usually holds up website projects, but it won't hold up yours.

Sooner or later your brand has to leave your screen and show up in the real world – as a document folder, a brochure, a magazine ad, an exhibition stand or maybe product packaging.
Complicated print items like these are where DIY platforms can't help you, and where my 35+ years of design-for-print experience pays for itself.
I even wrote a book about it! Check it out: 20 Ways to Stand Out Using Print.
If you need professional design and print, tell me what you need and I'll quote for design, print and delivery, with no surprises along the way.

Insights
I write a lot! Explore my latest articles, tips, case studies and opinions here.
Practising What I Preach – Rebranding Myself
After eleven years, rebranding my own business turned out to be the same job I do for clients who’ve outgrown their branding. Here’s how it went.
How Much Does a Logo Cost in the UK? (2026 Price Guide)
UK logo prices in 2026, from free AI tools to agency rates, plus what strategic brand design costs and how to tell which one your business needs.
Audit and Website Design Case Study – Make Positive Changes
A marketing audit led to repositioning and a new website for hypnotherapist Claire Cross’s business Make Positive Changes
Rebranding and Website Design Case Study – IAS Xero for SMEs
I completed this rebranding and website design project for Zoe Denning of Informed Accounting Solutions – Xero for SMEs.
Brand and Website Case Study – Ground Services Landscapes
Ground Services Landscapes needed a website design that matched the quality of their work. See how a new brand and site helped turn referrals into enquiries.
Brand Design Case Study – Lush Garden Design
Developing a garden design brand over nearly two decades






